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Exmark commercial

Discussion in 'General Industry Discussions' started by Updog, Apr 15, 2005.

  1. Updog

    Updog LawnSite Member
    Messages: 80

    Have you guys seen the new exmark commercial trying to sell pro equipment to homeowners. I don't like it I understand wanting to make more profit but this seems wrong to me for some reason.What are your opinions.
  2. DALMlawn&landscaping

    DALMlawn&landscaping LawnSite Member
    from TX
    Messages: 186

    dang! i just saw that commercial too! i got on to complain as well. as for the commercial goes - what home owner is gonna buy a $7,000+ zero turn mower (sorry if i don't know the real price of one, never really cared enough) for a yard they will only mow once a week. for pros it makes more sense because 8-10 months out of the year they are using them everyday, mowing more then 10 accounts a day. it just seems like a poor choice of advertisement on exmarks part because it shows how shallow and greedy they are or want to be. and its not just me who thinks that, what do you think the wealthy home owner is gonna say when they're like, oh i like that commercial, maybe i should check up on an exmark ztr... the mower cost HOW much?!?!?!?!!!!!

    so think of it this way,

    exmark ztr - cost - $over 7K
    lawn service on a overly sized yard- 60 bucks, per week, lets say, 30 weeks
    around 1800 a season
    but then you might as well include trimming and blowing and gas and supplies, and time, and inconveinence, and its NOT worth it
    come on, is a homeowner willing to make those kinds of sacrafices, paying that much for a mower and mowing as often and doing as good of a job as a pro?


    but i wouldn't mind having one
  3. DALMlawn&landscaping

    DALMlawn&landscaping LawnSite Member
    from TX
    Messages: 186

    when is better quick gonna come out with their commercial.
  4. splatz100

    splatz100 LawnSite Senior Member
    Messages: 647

    i think it was in competition w/ Gravely's
  5. beransfixitinc

    beransfixitinc LawnSite Senior Member
    Messages: 592

    Ok, how much do you charge to mow let's say approx 15-20 acres, which includes mowing around a 3 or 4 acre lake. Frequency of mowing is whenever the customer feels the grass is getting too tall, or when he is having a bunch of company over for a party. Currently, it takes him 6-7 hours with a Scag Turf Tiger 61".

    So, what is your price?
  6. pagefault

    pagefault LawnSite Senior Member
    Messages: 492

    Without knowing more, I'd charge about $750 a pop if it was going to be done on a regular basis and $1000 +/- if it was just whenever it got too tall. Although, I would have to really think about it before I agreed to the "whenever it gets too tall" deal. If you mow it when it is too tall, it will look like **** and you might not even want your name on it.

    If the customer has 15-20 acres near Austin (depending on how near) and a 61" mower, it sounds like he has a little money. If he has money, it is probably because he is well paid. So, what is 6-7 hours of his time worth? Probably between $725 and $1750, I'd guess. Besides, most people only get 2 days off per week. Why would he want to burn nearly an entire day mowing the lawn?

  7. DALMlawn&landscaping

    DALMlawn&landscaping LawnSite Member
    from TX
    Messages: 186

    alright, some texas boys, you know what you do for 15-20 acres? i work on a ranch, here's my large area mower and yes, it lays stripes


    bulverde for me, san marcos, austin, we're all in the same area, so no excuses
  8. lawnman_scott

    lawnman_scott LawnSite Fanatic
    Messages: 7,547

    Why would it be wrong?
  9. Soupy

    Soupy LawnSite Gold Member
    Messages: 3,125

    The homeowner doesn't look at it like that. They compare the monthly payment against the monthly cost of lawn care. A guy paying $90 a week for a 1 1/2 hour cut might be willing to buy one of these. For 6 hours a month he gets a mower that will last a life time and bragging rights to his neighbors that he owns the same mower that their lawn care uses.

    If you figure that the mower will last long past the time the mower payments have stopped. It really doesn't sound to bad to the homeowner. He can throw a Blower and trimmer in for little extra monthly payment too. An ambitious man would have fun cutting his lawn every week and 1 1/2 hours is no different then the homeowner that uses a 21" push mower on a 1/2 acre.

    I'm not saying I like the Idea, but I am seeing more and more Homeowners with 1/4 - 1/2 acre lots owning a commercial walk-behind.
  10. pagefault

    pagefault LawnSite Senior Member
    Messages: 492

    I'm no rancher, but I have worked a few summers on a tobacco farm. That looks like a TN65 or similar with a 60" rough cut mower. That oughtta clear 15 acres pretty damn quick.

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