Urban flight and rural land use changes away from ag toward "McMansion" estate developments has created a fair sized consumer market for larger commercial grade machines. For an extra thousand, or two, a consumer can have the quality and reliability you pros are used to. I have about 5 acres to cut and there isn't a consumer-grade machine out there that would be a good investment for me or anybody cutting more than 3 acres. I know--I burned up a top end consumer machine within two years of mowing and snow plowing. In my area, fescue is the turf of choice for larger properties and it needs to be cut every four days throughout the growing season unless a summer dry spell kicks in heat dormancy. If I didn't have the time to take care of it myself, I would need to go commercial. Becasue I can find 2 1/2 hours every four or five days, a $10,000+ machine and attachments is still a good investment when compared to the cost of commercial services. There's the target market of Toro's Exmark division.