Expensive Add and still no calls

Discussion in 'Business Operations' started by Dstosh, May 6, 2003.

  1. Dstosh

    Dstosh LawnSite Senior Member
    Messages: 716

    I paid 128 dollars for two weeks of advertisement in my local paper. I have only had it in for three days since Saturday but i still haven't got any calls.There is about 6 other landscapers in the paper as well. A friend of mine paid 40 bucks for 4 weeks of advertisement and has got tons of calls and does things half baked and uses his craftsman lawn tractor , circle jerks, doesn't have a license or insurance and he is still getting work.WTF is up with that. The only bonus I have had is that I passed out about 40 flyers and got 2 calls but one was only for a one time mowing. Maybe I should just stick to flyers eh? This is kind of bumming me out.
  2. Gravely_Man

    Gravely_Man LawnSite Silver Member
    Messages: 2,075

    It is a little late in the season here, as most everyone has already found a mowing company. Think positively and keep getting your name out there and you will get clients. Best of luck to you.

  3. musselman

    musselman LawnSite Senior Member
    from utah
    Messages: 301

    I have never had much luck with adds....every year I say I wont run adds agian its a waste of money...and every year I do it agian!! LOL I guess thats why Im not a brain surgeon. The only type of clients I get that seem worth keeping are from word of mouth type advertisment. It takes a long time is its draw back and as we all know we need money now!!! The fastest way I ever got clients is knocking door to door with my aerator ready to go...Id aerate a lawn and then tell them I do weekly contacts and it would be this much $ to do your lawn...I pickup alot of weeklys this way. Im sure Ill run an add agian next year and complain about not getting any calls...but remember one real good $40 a week contract that will have you back year after year and that $128 add pays for it self pretty quick....and even quicker if its a $80-$100 a week account...good luck
  4. ACER

    ACER LawnSite Member
    Messages: 89

    I've never had any luck with newspaper ads either. I have run a month long ad in three papers for the past two years. Received no calls, not even price shoppers.
  5. gogetter

    gogetter Banned
    Messages: 3,256

    Only 6? You're lucky! This is one of the reasons I don't advertise in the paper, in my paper there are a couple dozen ads at least!!

    Plus I like to choose specific neighborhoods to work in (where I already have other customers), so I only do flyers for now.

    Besides, a two week ad in my paper would cost alot more then $128. It's crazy how much they charge!

    Good luck to you though.
  6. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Messages: 8,745

    I spent around $300 in newspaper adds last year and never got a single call either. I ended up pulling my ad instead of wasting money.
  7. Dstosh

    Dstosh LawnSite Senior Member
    Messages: 716

    Get this...I place an add in another paper for 44 bucks for 4 weeks...it only comes out once a week and the day It comes out i get a call...go figure

    Thanks..at least now i know i'm not the only one not getting calls
  8. hosejockey2002

    hosejockey2002 LawnSite Bronze Member
    Messages: 1,195

    I know how this goes. I placed an ad in a direct mail community newspaper for $34 an issue and haven't received any calls.:angry: Then, on a whim I placed an ad in the newsletter at the senior mobile home park where my inlaws live. This is kind of an upscale place where the people are very picky about how their places look. I spent $20 on an ad and have about $2K worth of work lined up and still more estimates to do. I think it comes down to people want someone who speaks English, shows up when they say they will, is nice to them and does good work. Do all this and you will get more work than you can handle.
  9. Georgiehopper

    Georgiehopper LawnSite Member
    Messages: 187

    I hate newspaper adds....most of those people are just shopping you. I do the flyer thing.... you target your customers and when business slows for me, the flyers come through everytime.

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