4x4 option in Canada is on average 3K. I'd love to only pay $1500 for the 4x4 hardware! But, nothing new there, us Canucks always get ripped off. Even on GM trucks, when they were still produced here in Ontario, it'd be the same price to order one through a US dealer, pay taxes, customs brokerage fees, etc, than to buy one locally. A lot of vehicles I wouldn't mind considering, I can't, only because 2wd isn't an option. The main problem is trim level, a lot of times most vehicles can be had with next to no options, but when a Canadian dealer orders a vehicle, even in base trim, it's still $4-6K more than what you could find a similar truck in the US for. Jumping up a class to a medium duty, such as F450, 550 or a GM C4500 for instance will be in the $65K+ range in Canada, that's with no box, so add on another $4-15K for that. With taxes included it'd easily tip the scales at $100K. A fully loaded dually in Ontario can run easily into the $70K range. As for a truck being a luxury car, I think that answers itself, as comparing a truck with a 'car' as mentioned, makes no sense. A guy won't cross shop a Mercedes, with an F350 dually, lol. If he does, I'm sure he's twice divorced, lives by himself and has mental issues.