Facebook specials

Discussion in 'Business Operations' started by grassmasterswilson, Nov 2, 2012.

  1. grassmasterswilson

    grassmasterswilson LawnSite Platinum Member
    from nc
    Messages: 4,988

    While Facebook isn't my main way of marketing. I like it to pass info and upcoming services on to people. It's a great way to share photos.

    Anyone do "specials?" I was thinking of doing a "comment an share this status and get 10% off your November weed control application."

    Anyone done an ad?

    Share your experiences.
    Posted via Mobile Device
  2. tonygreek

    tonygreek LawnSite Gold Member
    Messages: 3,913

    Search the web sub-forum and you'll find some posts on this topic.

    Also, if you haven't already, you should read the Facebook ToS re: offers and promotions.
  3. cgaengineer

    cgaengineer LawnSite Fanatic
    Messages: 15,778

    Sounds like a good way to lose 10% profit right out of the door.

    10% off first app with weed control contract. Get them locked it. I'm afraid you would have one timers.
    Posted via Mobile Device
  4. recycledsole

    recycledsole LawnSite Gold Member
    from MD
    Messages: 3,274

    how do you get your existing clients on your facebook page?
  5. ebassett

    ebassett LawnSite Member
    Messages: 48

    I consistently hear marketing specialists discuss the value of Social Media. Facebook, in particular, frustrates me.

    Few customers will be interested in joining a business Facebook page. Strategies to entice them to join could include adding your Facebook URL to an Auto Responder or adding a Facebook symbol to your website sidebar.

    I personally think it's easier to set up a user profile and add friends. This probably isn't part of Facebook's TOS, but I'm sure Zuck wont lose any sleep.
    Last edited: Nov 3, 2012
  6. kirkmbrown2001

    kirkmbrown2001 LawnSite Senior Member
    Messages: 265

  7. ptjackson

    ptjackson LawnSite Member
    Messages: 211

    I've spent a fair amount on facebook ads. The "problem" with them is that you can't send them to links outside facebook or it's just a waste of money. Drive them to "like" your page and then you can hopefully get a dialog going with them. However, it's a big question mark, meaning you hope at some people convert to customers at some point but it doesn't happen quickly so it's hard to get an ROI calculation on it.
  8. ebassett

    ebassett LawnSite Member
    Messages: 48

    Hey Kirk, Just joined your group ;-)

    You've done an excellent job on branding it. Pottstown PA, eh? I once had a friend who lived along Fawn Lane. Small world.
  9. kirkmbrown2001

    kirkmbrown2001 LawnSite Senior Member
    Messages: 265

    Quite a small world indeed. Thanks for the "like"!
  10. ebassett

    ebassett LawnSite Member
    Messages: 48

    No worries Kirk, I checked out your G+ page as well.

    Given the trend line I think G+ will become more a more important interaction tool than Facebook in the coming years. It's growing very quickly.

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