My website was started last year, and is maintained by Yellowbook. Last year I was 1 or 2 on Google for Terre Haute, IN. This year fell to 6 for lawn care search, and 3 for lawn service search. I have read and studied recent post on website meta's, backlinks, and SEO services. I have ran my page against others on site comparison websites, and I have higher percentages, but still have a lower placement. What can I have Yellowbook do to help my page gain relevance on Google?