With Father's Day coming up in a couple weeks, I see this as a good time to expand on some marketing. The first idea I have is to go to very wealthy neighborhoods during the day in the upcoming week or so and knock on doors and hopefully run into the stay at home Mom, (this is why I'm picking very wealthy neighborhoods) introduce myself and make a Father's Day promotion. This offer could give their hard working husbands a break from the yard work (perhaps grass cutting or any other service) as Father's Day is approaching. Could offer a discount if scheduled before Father's Day, a mowing package leading up to Father's Day, and so on. With the vast majority of my clients being middle class (not that there is anything wrong with that) this could expand my clientele into the wealthier neighborhoods. I was thinking about pitching an idea to my current customers, perhaps refer a Father (from a different, new household) and they would both get a discount, or something along those lines. However, many of my clients are widows and bringing up Father's Day might not be a good subject, also because I did not run a Mother's Day promotion. Any ideas on how to work something out with current customers? Anyways, let me know what you think. Feel free to share your own ideas as well.