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Febuary advertising.

Discussion in 'Starting a Lawn Care Business' started by A1Lawns, Feb 2, 2008.

  1. A1Lawns

    A1Lawns LawnSite Member
    Messages: 217

    For those of us in and around the northeast, what's the earliest you ever advertised and did you get enough calls to make it worth your while? With there being no snow for almost 2 months here now, and still none in the forecast, I'm getting anxious to do something with my business.
    I was thinking of passing out my ads all throughout Febuary.
    Yes I also posted this in another thread but havent gotten any feedback.

    Thanks! :weightlifter:
  2. lawnkingforever

    lawnkingforever LawnSite Bronze Member
    Messages: 1,280

    I am no expert, but I am starting to advertise in about 2 weeks. I may not get many calls this early in the season, but atleast my name will be out there. Better to start too early than too late. Bought a new backpack blower today and was out in the yard blowing dead branches around, pretty pathetic, but I am ready to roll.
  3. barefeetny

    barefeetny LawnSite Senior Member
    Messages: 533

    about a couple weeks more for me...

    i never stop my marketing, everyone who Dreams of spring and warm weather on the checkout line gets a card and a few minutes of my sell

    actually i probably make more sales through the coffee line then any other way execpt for refferals.....

    maybe instead of door to door i should just loiter in front of the mini mart like jay and silent bob...

  4. Barefoot James

    Barefoot James LawnSite Senior Member
    Messages: 984

    What else are you doing? When it's time to work you better have jobs. Blowing sticks around the back yard??? Your competition is out delivering flyer's. I have picked up 5 new accounts in last two weeks and two of them are worth big money - enough to pay my son in law pretty good PT bucks. If I told you how much you would not believe it - but suffice to say, go deliver flyer's and keep doing it until you have too much work.
  5. Icemanku

    Icemanku LawnSite Member
    Messages: 190

    when you say deliver fliers do you mean knock on doors?
  6. N.H.BOY

    N.H.BOY LawnSite Bronze Member
    Messages: 1,603

    Up here in the northeast we HAVE SNOW on the ground and I really like to look at properties that have no snow to give a better price, Did that once, gave a price with snow on the lawn and come spring time there were rocks in the lawn and stumps :hammerhead:more time spent trimming than mowing. Anyways I put ad's in the free papers in early march, at least up here.
  7. Barefoot James

    Barefoot James LawnSite Senior Member
    Messages: 984

    Doors work better - mailboxes are quicker but less effective - plus you can sometime get in trouble even taping them to the side of the box. Usually just a warning. If the home owner is out in the yard or at the door or comes to the door I for sure tell them about my services. But I'm not ringing bells or knowing on doors. I think in the evening this would be effective and I will try it this season when the weather warms up but until then I keep moving door to door - mailbox to mail box. I can deliver 75 to 100 an hour walking and 200 to 250 driving (mailboxes) I also advertise in local papers that reach certain high income demographics - near my home. Ads are good price $33 a week for a 1 x2 inch ad that goes to 10,000 each week - another goes to 23,000 in the two zips by my home for $111 a month business card size with picture in it BW, and another at my church paper that goes to 30,000 and is free at 200+ businesses and does another 40,000 (70,000 total for this paper) for 65 a wk. So for About $425 a month I'm getting to over 100,000 homes and 80,000 of them every week - I will do this until June and reevaluate. The rule of ads is you have to reach them 7 times. I'm also building a brand.
  8. A1Lawns

    A1Lawns LawnSite Member
    Messages: 217

    lol. This actually made me laugh out loud. It's not pathetic man, I did the same thing 12 years ago when I got my first walk behind hydro Scag mower!
    C'mooooooooooooooooooooooooon SPRING.
  9. Icemanku

    Icemanku LawnSite Member
    Messages: 190

    What's with your signature? How do you stay in business with three lawn accounts!?!?!?!?!
  10. A1Lawns

    A1Lawns LawnSite Member
    Messages: 217

    I was in the process of getting rid of my customer base little by little while changing careers but decided not to.:cool2:

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