Fertilization & Pest Control

Discussion in 'Florida Lawn Care Forum' started by Magic Grass, Mar 5, 2012.

  1. Magic Grass

    Magic Grass LawnSite Member
    Messages: 1


    I am starting a new Lawn & Ornamental Pest Control Company in the Clermont Area. I have been at the door to sales now for a few weeks and I just can't seem to make any headway. I have no new customers that don't share a last name with me. Can anyone please give me some pointers? I have had my own mowing company before and that was actually pretty easy to sell but this seems much more difficult.

    I have a nice fully wrapped spray rig and company shirts I look proffesional, but I am getting turned away by everyone. Also, my prices are right in line with everyone elses so I'm not sure what my mistake is so far.
  2. Patriot Services

    Patriot Services LawnSite Fanatic
    Messages: 14,507

    Are you really competing with TG's infamous 19.99 price point? With the current economy, CPO work is almost a luxury. Keep plugging, the rains and mild winter are guaranteeing massive weed explosions. Are you still mowing? Try finding some cutters to network with.:usflag:
  3. Landscape Poet

    Landscape Poet LawnSite Gold Member
    Messages: 3,638

    Magic Grass,

    What is it that separates you from everyone else? How are you expressing this to the potential customers who do get to talk too?
    IMHO experience the L & O business side of things you have two kinds of customers. Those that trust and believe the true brown salesman and all his magic potions and those that have went that route and had bad experiences such as replacing major areas of their lawn and have switched to some one in the community that has a excellent reputation and will not switch because of price.

    There are most likely little niche markets here and there too that I do not know about but the above is what I have experienced in my travels.

    Smart or not I do not know but what a lot of the start ups have did here is start out slightly above the TG prices and try to do quality work for those prices. Some make it and start doing a little big better each year until they end up truly getting prices that they can really address all issues that they need. We have several that have made there place in the market in recent couple of years.

    In the end I think it will come down to sales man ship if you are trying to get decent prices.

    If you used to mow why not mow and spray until you are up and going strong? You should be able to pick up quality customers that are looking for someone that can handle and be responsible for everything.
    Having total control of the lawns care should allow you lawns to stand out if you are good at both aspects of the business I would guess. This lawns should stand out to the neighbors and you should be a able to pick up a few accounts here and there in those neighborhoods and you can make them stand out too.

    Don't know for sure as I am just a lawn turd throwing some suggestions out there.
  4. Ric

    Ric LawnSite Fanatic
    Messages: 11,969


    I am assuming you are experienced in doing quality work because you are certified and licensed by the state. Try and network with as many Lawn cutter in your area as possible. You can offer them a valuable service by networking on the same accounts to make those customer's yards have WOW FACTOR.

    I network with a couple of Members here and I am sure they will tell you, both of us are better off because we network.

  5. bugsNbows

    bugsNbows LawnSite Member
    Messages: 170

    Tough time for a start-up. Good luck.
  6. Ric

    Ric LawnSite Fanatic
    Messages: 11,969


    I am actually having an increase in business. Partly because I am advertising Fire Ant Control now and Low Balling my price to $ 5.00 a Thousand. I still have a HUGE profit margin at a Completive price and I even set up a separate spray truck just for Straight Insect (no Fert etc) spraying and GHP. So as a one man band I have two different spray trucks.

    I will agree it is a tough time to start up. But being an election year I believe we are in a false economy. I hate to say it but I look for a real bust after the election and feel it might be worse than 08.


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