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fertilization promo and offers

HBFOXJr

LawnSite Bronze Member
What promo words and offers seem to have triggered the best lead generation and buying response in your marketing materials?

We only do fertilization and irrigation services.
 

dKoester

LawnSite Gold Member
Location
Chesapeake VA
Sharing the information that helps drive a business is not wise. Why would anyone share it?
 
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HBFOXJr

LawnSite Bronze Member
Sharing the information that helps drive a business is not wise. Why would anyone share it?
Because some of us learned long ago that an educated competitor levels the playing field and is easier. Uninformed competitors are like a loose cannon. It's no different than with employees. Trained and educated makes everything go better.
 
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HBFOXJr

LawnSite Bronze Member
Because some of us learned long ago that an educated competitor levels the playing field and is easier. Uninformed competitors are like a loose cannon. It's no different than with employees. Trained and educated makes everything go better.
Any other thoughts on this?
 

froglawn

LawnSite Member
Location
Indianapolis
i agree...sensitive marketing information is RARELY shared...besides...if your creative coming up with something is not hard....best of luck.
 

Lawn Pawn

LawnSite Senior Member
Location
zone 3
In my opinion for printed materials.......

The best information/promotional material is provided FREE OF CHARGE for us to look at every day. Just got a crap load of stuff in the mail today all jammed in one envelope covering the gamut from car dealers to pizza shacks.

And guess what, Trugreen, Scotts etc. etc. were in there. The national companies spend a boatload on this stuff and they have done their homework. We can learn from their investment and it's all free to us. Most of the Big Dogs stuff is pretty good.

No..... you don't go copy it and just change your name! You look at the colors.... the layout, tri-fold, post card, full sheet, half sheet. What have they done to get you to even pick it up, and give it a three second scan. How do they use white space... it goes on and on how much we can learn... if we just look!! Then tweek it your business goals.

You can get valuable insight for how start and build your own promo package if you do not have the money to hire a good designer. You never have a second chance to make a first impression, so do your best from the git-go. A small piece executed professionally is much better than a big splash of crap costing the same amount of money.
 
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