To anyone in the fertilizing business, please answer this question. I received a letter from a lawncare company yesterday. It said that if you signed up for 5 applications they would aerate for free in fall. I had them give me an estimate. My lawn is a little over 7,000 sq ft, and their fertilizing price for my yard came to $45 per app. Is it customary for businesses like this to put down 1/2 the recommended rate to cut costs. I base my prices on the recommended rate per 1000 sq ft. If you send your crews out aerating all day at no charge, you have to be losing a fortune, taking into account summer gas prices, labor, truck maint and all the other costs. They do a lot of business in the area and have been around for a while. How do you compete with that??