I'm outside Charlotte and here's what I do for my TF:
Now = Lesco 19-0-7 w/ stonewall
Late August/early September = Soil test, aerate, overseed.
September = whatever is recommended by your soil test.
November = whatever is recommended by your soil test.
Key is...get your soil tested and do what is recommended. Can't go wrong.
And I would use Lesco products over Scotts ANY DAY!