I have put together a program to market to customers offering fertlizing and control. I have staged three levels of service, Bronze, Silver, and Gold.<p>The silver program consists of the following:<br>#1 fertlizer plus pre emergent crabgrass<br>#2 Weed and Feed<br>#3 Fertlizer<br>#4 Fertlizer plus weed control if needed<br>#5 fertlizer<p>The Silver program is the same but includes the grub dontrol with the #3 application.<p>The Gold program is the same as the silver, but also includes areation, liming if needed, and a soil test.<p>All programs include spot spraying for weeds as needed.<p>According to what U have heard, possibly here, materials should be about 20-30% of your cost. <p>I got prices of the materials that I would need to do the above work, and came up with the following figures:<br>For 10,000 square feet of turf:<br>Bronze-$61.77 x 5 apps=$308.85/year<br>Silver-$79.28 x 5 apps=$396.40/year<br>Gold-$97.28 x 5 apps=$486.40/year<p>I got the numbers by figuring out my yearly material costs, then mutiplying by 4 (this gives me material costs at 25%, right in the middle of the scale). I then calculated a yearly cost for the entire program, then divided by 5 applications.<p>Do these prices sound too high, too low, right in the ballpark? What about the programs that I have outlined? I am going to explain them a little further in detail in my marketing materials to customers.<p>Are you guys charging the same amount for each app, or having varied prices for each app, depending on the cost of the material? Seems like it can be much simpler to charge the same for each app, then you don't have a customer wanting to drop an app because of a high price.<p>So lets hear it, am I in line with what others are charging? <p>PS I know that the correct way to figure your prices based on material and time, and figure your hourly rate according to your individual expenses, but I would like to get an idea if I am in the ball park.