Hey guys, I was hoping you could help me with some ideas on how to beat out many competitors in the market for this year. This year I have found that there are more and more people every day popping out of the woodwork in my area who all of a sudden become a professional lawn company. I believe the market is flooded down here in Madison. Gaining sales is tough--I've submitted 16 commercial bids all at reasonable to very reasonable prices and in probably in one of the most professional-looking proposal formats in town. I have only gotten one of those bids, and that was from a guy that we know who goes to our church sometimes. I don't understand why you can't get a bid in my town unless you're the cheapest or the biggest and most well-known. I've been through mowing for the cheapest dollar, and it sux. I did a great job on these cheap lawns, yet there is still not much loyalty to be had. I am out of ideas on how to get those bids! I am tired of waiting for residential people to call so I can have some business because I don't have any larger commercial bids lined up. I am spending 6% of my estimated sales on advertising this year too. (phone books, newspaper, flyers) I've thought about directing my target market more clearly to the upper end clientele, but I don't have any present clients in many of those target neighborhoods yet. What have you guys done in the past to "separate" yourself from a sea of competitors that all offer the same services!? What do you do when somebody else already does as nice a job as you do, somebody else can outprice you, and somebody else has a great reputation? Does anybody else share these problems? Thanks for any input. Kevin Rumsey The Mean Green Cut www.themeangreencut.com "We don't just cut your lawn, we style it!"