Well, passed out 500 flyers a little over 2 weeks ago and so far we've landed 4 yearly contracts. We've also had 1 call about a cleanup job (haven't been able to schedule that estimate yet - homeowner keeps rescheduling), one call that has to think about it a little more, one invitation to bid on an apartment complex, and the possibility of a HOA bid. Not bad, considering it's still only 40 degrees outside! We're hoping to start mowing mid-March and we'll be passing out some more flyers in the meantime. We're pretty excited, considering this is our first season. We were going to count ourselves lucky if we started the season with one yearly contract. With 8 calls and 4 accounts from 500 flyers, that's a 1.6% response rate and a .8% close rate. The advice from this site was pretty accurate!