I got the following email tonight from a well regarded consultant I have worked with, Read your 21 day program. This is just what a new owner needs, in the trench down and dirty info in how to do it. I loved the flow and detail very well done. However, I don't like the title, I know what you are trying to say but just don't think it's in good taste. It also just doesn't say what is on the inside. The title is Fix Your Business on the Toilet: A 21-Day Program to More Profitable Landscape Management. I chose the title because it is attention grabbing and because the program only requires 5 minutes of reading each day. I posted the Fix Your Business on the Toilet thread in the Business Management section and it has had almost 3000 views in 3 weeks. That tells me the title is working to get peoples attention, but I also think my friend may have a point. What do you guys think?