Flyer Advice

Discussion in 'Business Operations' started by Resiak, Jul 28, 2003.

  1. Resiak

    Resiak LawnSite Member
    Messages: 10

    I'm having trouble designing my flyer and was wondering if you guy's could give me some advice. What do you guy's think of the flyer's/logo? All three flyer's look alot alike but there are certain elements of them that are different. For instance the first one has the top paragraph centered while the second one has the first paragraph all to the left. The last one has the 'Free Estimates' and the 'Customer Service is our priority' above the contact info while the top two have it the other way around.

    Continued in next post......
  2. Resiak

    Resiak LawnSite Member
    Messages: 10

    Is there any elements of them that you like or dislike? Do you have any idea's that would improve one of them? I know a picture would make it a little more eye catching but I just couldn't come up with one that I liked. And I don't have any photo's that I can use. My printer prints pretty slow so it will also take less printing time with out a picture. I was also thinking about putting the 'Fall Cleanup' in red since Fall is right around the corner. Do you think that would be a good idea?


    1. <IMG SRC=""

    2. <IMG SRC="">

    3. <IMG SRC=""
  3. GLAN

    GLAN Banned
    Messages: 1,647

    What about it all centered?
  4. Resiak

    Resiak LawnSite Member
    Messages: 10

    Yea, that's how I designed it when I first tryed.. But I just didn't like it for some reason.. I'll post it so you can tell me what you think. I changed the 'Fall Cleanup' to red.. What do you think?
    Also, what do you think of the content and logo?

    <IMG SRC="">
  5. Rustic Goat

    Rustic Goat LawnSite Bronze Member
    Messages: 1,194

    Like the looks of the last one.:)

    We work for your convenience?
    Personally don't like that line.
    You work for their money!

    Part in red (both sentences) doesn't really make sense, I know what you're trying to say, but that's too wordy and backward.

    "uphold your lawn service" = don't care for that wording.

    "allow us at" = don't believe that's proper English

    "we at Fidelity" = leave "we at" off

    'quality & dependable service's = leave 's off service

    What's with the (') in front of everything? Leave that out, if anything make it a bulleted list

    Really don't mean to be stomping on your work, just giving my opinion.
  6. Let it Grow

    Let it Grow LawnSite Senior Member
    Messages: 476

    I completely agree with Rustic Goat's analysis. Make those changes, and you're good to go!
    These are much better fliers than many of the others I have seen. Good job.
  7. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Messages: 4,771

    What is up with the astrophes before the list of services.....I would drop 'em

    looks good
  8. Resiak

    Resiak LawnSite Member
    Messages: 10

    Rustic Goat,
    I don't take offense to your advice, I appreciate your honesty! I really appreciate and need your help. I posted the flyer to get criticism. A lot of it didn't sound right to me I just couldn't figure out what it was.

    I'm going to change 'We work for your convenience to 'Customer service is our priority'. How's that? Do you like any of these instead of the first two paragraphs in red?

    Continued in next post....
  9. Resiak

    Resiak LawnSite Member
    Messages: 10

    "Tired of wasting all your free time occupied with lawn maintenance?"

    Variable's for 'Tired' - Sick of, Fed up.
    Variable's for 'wasting' - spending.
    Variable's for 'all your free time' - your day's off, your day's off from work,

    "Relax, allow Fidelity Lawn Service to maintain your landscape!"

    Variable for 'maintain' - cultivate, nurture, manage, tent to.
    Variable's for 'your landscape' - your lawn.

    Or, "Allow Fidelity Lawn Service to relieve you of the tedious task."

    Do any of them sound better? Do you have any other idea's or way's to improve these?
    The reason I put the (') before the list was because I don't know how to make bullets in Photoshop 7.0. Anyone know how?

    Thanks a lot for all your help and advice! It's greatly appreciated!!

    P.S Don't think being honest is going to hurt my feelings or anything, I know I'm not a professional advertiser. This is my first attempt at designing a flyer and I need the advice
  10. Rustic Goat

    Rustic Goat LawnSite Bronze Member
    Messages: 1,194

    Don't mind assisting a bit, just remember, what ever I may suggest is just my opinion.

    Try this line for a starter =
    Tired of spending your free time with HOT and TIRING lawn maintenance?

    Like the "Relax" line.

    Use of "landscape" depends;
    1. Are you doing landscape?
    2. Properties you're after, are they the type to be wanting landscaping?
    3. Your main business thrust (presently) is it doing lawns or the entire property management concept?
    4. Use 'lawn' if what you are after is mowing accounts for now, then expand as you can/want to.

    Sorry, no experience with Photoshop. Do you have Microsoft Publisher?

    If you can't do bullets, use the greater than (>) sign.
    (>) (space) (text)

    If your flier isn't going to be aligned left, (if it's going to be centered) leave out 'bullet'. Instead, use a line spacing a little greater (1.25 or 1.5, spacing, not inches) than line spacing between text lines. The larger line spacing will be used between complete sentences or points.

    Hope this makes sense.
    Want to see the evolved project when completed please.
    If you're a beginner, at creating fliers, you did pretty darn good as far as the visual goes. The text part is always the most difficult, folks usually want to say too much.

    Let us hear from ya.

Share This Page