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LawnSite Member
- Location
- North Hills, Pittsburgh
Im trying to write up a flyer to give to people to encourage them to sign up for new or additional services. For the lawn care portion I wanted to put something like that which is below. This isnt all the letter is going to contain, just a portion of it.
This look good? Anything I might take out or add?:
What can XXX Landscaping do for your lawn?
1. Lawn Treatments - We will conduct a soil test on your property and apply the proper level of nutrients required by your lawn. Most 4/5 step lawn programs avoid testing your soil. Excess applications of nutrients are both economically and environmentally irresponsible. Excess spring treatments may lead to a lush green spring lawn, but this is at the expense of the root system and its food storage ability. The results can be a turf that struggles to survive the stresses of summer.
2. Grass Cutting - We mow all lawns on a weekly basis, cut at a height of 2 to 3 inches. Our blades are sharpened on a regular basis eliminating damage or disease caused by dull blades. Grass clippings are mulched and returned to the turf. Clippings returned to the turf break down quickly and add a small quantity of organic matter and a substantial amount of nutrients to the soil.
3. Overseeding - It is often thought proper fertilization is all that is needed to keep a lawn thick and weed free. After several years grass slows reproduction rates, causing a thinner lawn, and inviting weeds. Overseeding compensates that natural slow down in your turfs reproduction rate. It will help your lawn maintain its thickness and density, or it will thicken a thinning lawn. A thick dense lawn will greatly reduce weeds and the newly sowed grass will have better disease resistance then the existing grass.
This look good? Anything I might take out or add?:
What can XXX Landscaping do for your lawn?
1. Lawn Treatments - We will conduct a soil test on your property and apply the proper level of nutrients required by your lawn. Most 4/5 step lawn programs avoid testing your soil. Excess applications of nutrients are both economically and environmentally irresponsible. Excess spring treatments may lead to a lush green spring lawn, but this is at the expense of the root system and its food storage ability. The results can be a turf that struggles to survive the stresses of summer.
2. Grass Cutting - We mow all lawns on a weekly basis, cut at a height of 2 to 3 inches. Our blades are sharpened on a regular basis eliminating damage or disease caused by dull blades. Grass clippings are mulched and returned to the turf. Clippings returned to the turf break down quickly and add a small quantity of organic matter and a substantial amount of nutrients to the soil.
3. Overseeding - It is often thought proper fertilization is all that is needed to keep a lawn thick and weed free. After several years grass slows reproduction rates, causing a thinner lawn, and inviting weeds. Overseeding compensates that natural slow down in your turfs reproduction rate. It will help your lawn maintain its thickness and density, or it will thicken a thinning lawn. A thick dense lawn will greatly reduce weeds and the newly sowed grass will have better disease resistance then the existing grass.
I like what Mac wrote above..the only thing I'd add would be a deadline for them to call for the free analysis. If it were me, I'd structure it like this: Call before January 10, 2006 - for your free Landscape Audit (a real $100 Value) xxx-xxx-xxxx.
