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Flyer same area more than once?

Discussion in 'Starting a Lawn Care Business' started by Leaves of Grass, Mar 15, 2009.

  1. Leaves of Grass

    Leaves of Grass LawnSite Member
    Messages: 22

    First off, let me say that I have been looking over this site the last two months and have found more useful information that I could hope for. This is my 5th year in the lawn care business, but my first year with my own company. Starting small and still working another job full time. My question is does anyone flyer the same houses more than once in the same season. I have already done my "first round" of flyers and was planning on doing two more. One this week and one around the first week of April. By then the mowing season will be in full swing. Thanks in advance for the advice.
  2. ed2hess

    ed2hess LawnSite Fanatic
    Messages: 14,460

    Do them every month.....just like Scotts and the "mowit" companies. Timing doesn't have to be so perfect that way.
  3. mow2nd

    mow2nd LawnSite Senior Member
    Messages: 603

    yea we cycle around about every other month.
  4. Smitty58

    Smitty58 LawnSite Senior Member
    Messages: 531

    One of my guys had a good idea while we were out doing doorhangers. He suggested holding back a couple hundred dh'ers and when we do get a new customers the day we cut maybe hit the neighbors again with another doorhanger. I like that idea, then they see your trailer in their area and the doorhanger might make a better connection. I think I'll give it a try. Other than that I did consider hitting the better areas a 2nd or 3rd time with the same doorhanger. Good luck with it.
  5. Proc's Lawncare

    Proc's Lawncare LawnSite Member
    Messages: 92

    I agree as well. It takes like 3X before an advertisement is said to really work, so the more you can put your name in front of your potential customer the better chance of success you will have in getting them. ALWAYS advertise, door hangers, fliers, smoke signals.... do what you have to do so people learn your name and services offered.
  6. whoopassonthebluegrass

    whoopassonthebluegrass LawnSite Platinum Member
    Messages: 4,305

    I, too, say hit them again. That way you are continuously targeting those prime areas you work in. I've pursued the same 600 home neighborhood here for years, and now about 2/3 of all my work is done in that tight knit community.

    Density is crucial in this game. It lowers your costs, enables you to watch the yards, and builds serious name recognition and neighbor-envy.
  7. BkServicesLLC18

    BkServicesLLC18 LawnSite Member
    Messages: 15

    I had Just started hanging door hangers for the first time.... how much response do you tipacally see?

    LBLC_LCO LawnSite Senior Member
    Messages: 402

    I think 1-2% is typical.
  9. BkServicesLLC18

    BkServicesLLC18 LawnSite Member
    Messages: 15

    Thats pretty low...looks like i have a lot of hangers to hang!
  10. bohiaa

    bohiaa LawnSite Fanatic
    Messages: 5,220

    With the SMALL return on hangers, and the high expense, I couldn't emigane anyone, doing it twice, and then a 3 rd time ?

    door hangers proved to be a VERY poor way to advertise, it's VERY expensive only to reach 1 potenchal customer. a simple ad in the newspaper reaches "the circulation of that area" and it's there forever. flyers get tossed as soon as someone looks at it.
    IF they look at it.

    and how long does it take to reach 2000 customers. 1 day? 1/2 day ?
    WOW 1/2 day I make 500.00
    Why would someone use door hangers ?

    spend a 1/2 day to get a 2% return? come on guys surely NOT ?

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