With my previous B&W flyers, the most practical was inserting in the local paper like the Beaverton Valley Times, or Lake Oswego Review. Their minimum was 2000 flyers. Circulation around 15,000. The demographics showed like a 80% to 90% home ownership for subscribers and near $60,000 average yearly income. So it was more appealing than the big Oregonian. I'd usually put in 2000 and it cost me about $120 for printing the flyers and inserting. I'd get like one customer per 60 that way (over weeks or a few months). Better results than the display ads in the same paper / full run. Probably because its a full sheet, and they can slide it right out. I get about 1 customer per 40 going door to door, but that takes an hour. So the paper speeds things up. But I'll still put them at doors of homes where I like the neighborhood, plus the newspaper inserts.