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Flyers with coupons

Discussion in 'Business Operations' started by Infinite, Feb 12, 2005.

  1. Infinite

    Infinite LawnSite Member
    Messages: 100

    This is my first year starting my own business in lawn care and I need to pick up customers in order to pay for equipment. I was wondering if anyone has tried putting coupons on their flyers such as 25% off 1st cut and had success with this? Also are there any other ideas people have tried?
  2. Lux Lawn

    Lux Lawn LawnSite Silver Member
    Messages: 2,267

    I am giving away 2 free cuts and 1 free application of fertolizer with a season agreement.
  3. Groundcover Solutions

    Groundcover Solutions LawnSite Bronze Member
    Messages: 1,254

    I have worked for several service industry companies which use flyers as a means of advertising. I also did a little schooling in the marketing area. I feel from experaince that you will tend to get a better response rate form flyers that have some sort of incentiave attached to them. This gives the person more of a reason to hold onto the flyer. I would also recomend going with full page flyers I have tried both half and full the response rate is increased with a full page. Make sure that the flyer is professional and well thought out. I would say expect to get around a 1-2% return rate on your flyers it fluctuates with the market you are targetting and the quility of your advertisments.
  4. Groundcover Solutions

    Groundcover Solutions LawnSite Bronze Member
    Messages: 1,254

    Oh sorry that returne rate is based on every 100 flyers placed.
  5. Clear View Landscapes

    Clear View Landscapes LawnSite Member
    Messages: 15

    In has been my experience that when a consumer sees a discounted price, the first thing to be leary of is discount product. 25% discounted price = 25% discounted service. Generally best to offer a dollar amount off of a service conract.

    Clear View Landscapes

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