1. Missed the live Ask the Expert event?
    Catch up on the conversation with Ken Hutcheson, President of U.S. Lawns, in the Franchising forum.

    Dismiss Notice

Flyers with coupons

Discussion in 'Business Operations' started by Infinite, Feb 12, 2005.

  1. Infinite

    Infinite LawnSite Member
    Messages: 100

    This is my first year starting my own business in lawn care and I need to pick up customers in order to pay for equipment. I was wondering if anyone has tried putting coupons on their flyers such as 25% off 1st cut and had success with this? Also are there any other ideas people have tried?
  2. Lux Lawn

    Lux Lawn LawnSite Silver Member
    Messages: 2,267

    I am giving away 2 free cuts and 1 free application of fertolizer with a season agreement.
  3. Groundcover Solutions

    Groundcover Solutions LawnSite Bronze Member
    Messages: 1,254

    I have worked for several service industry companies which use flyers as a means of advertising. I also did a little schooling in the marketing area. I feel from experaince that you will tend to get a better response rate form flyers that have some sort of incentiave attached to them. This gives the person more of a reason to hold onto the flyer. I would also recomend going with full page flyers I have tried both half and full the response rate is increased with a full page. Make sure that the flyer is professional and well thought out. I would say expect to get around a 1-2% return rate on your flyers it fluctuates with the market you are targetting and the quility of your advertisments.
  4. Groundcover Solutions

    Groundcover Solutions LawnSite Bronze Member
    Messages: 1,254

    Oh sorry that returne rate is based on every 100 flyers placed.
  5. Clear View Landscapes

    Clear View Landscapes LawnSite Member
    Messages: 15

    In has been my experience that when a consumer sees a discounted price, the first thing to be leary of is discount product. 25% discounted price = 25% discounted service. Generally best to offer a dollar amount off of a service conract.

    Clear View Landscapes

Share This Page