OK guys I've read about colored flyer's vs black & white i've got that now. how
and where is the best way too get them in the customer's hand's. thats cost
wise. thanks Jeff ><> >>>--------------> lets roll
Jeff, I would probably say hand them out yourself or have a couple people help you (family friends etc.). This would be the most cost effective method. As you grow you may want to have someone else hand out the flyers for you, because your time may be better used elsewhere.
I don't know what your budget is but I went to a site called gropro.com and they offer a variety of door hangers that you can customize with your logo. We are getting about a 10% return from them and best part is we get to choose our neighborhoods. Don't wait until March to start because everyone else will be out there with you. Oh yeah did I mention that if you get one account from the door hangers they pay for themself.
do you really want to have a high hit ratio and build a valueable client list? knock on the door and talk to the potential sale. Let me give you an example of a couple different approaches I have tried to make my point clear
Example #1: Passed out 300 flyers one day this fall during a rainy afternoon and got back 6 calls and 6 jobs....horrible hit ratio in my mind
Example #2 Went around the same area 2 days later, knocked on 150 doors, spoke to about 100 people and signed up 21 cleanups.
21 jobs vs 6 for the same time investment? which approach do you think works better?
You seperate yourself from the competition instantly when you have the professionalism and confidence to tell the customer who you are, why you are a great choice, and what you can do for them instead of blending in. I barely even put out flyers in the spring, I just target some neighborhoods I want to be in and knock on the door...we can then sell ourselves and knock out the competition
I have found $299 + 50 shipping for 5000 doorhangers and 15 - 16.5 cents a piece delivered (chicago area) total for 5000 was about $1100. Considering it would take you weeks to pass them out full time, try to find a business that does this service for you.