do you really want to have a high hit ratio and build a valueable client list? knock on the door and talk to the potential sale. Let me give you an example of a couple different approaches I have tried to make my point clear
Example #1: Passed out 300 flyers one day this fall during a rainy afternoon and got back 6 calls and 6 jobs....horrible hit ratio in my mind
Example #2 Went around the same area 2 days later, knocked on 150 doors, spoke to about 100 people and signed up 21 cleanups.
21 jobs vs 6 for the same time investment? which approach do you think works better?
You seperate yourself from the competition instantly when you have the professionalism and confidence to tell the customer who you are, why you are a great choice, and what you can do for them instead of blending in. I barely even put out flyers in the spring, I just target some neighborhoods I want to be in and knock on the door...we can then sell ourselves and knock out the competition