The biggest change in the industry and pricing is the introduction of the Internet. There has always been the commercials and the residential account. The low baller has always been around, but when people really started to use the Internet in the later 90s it opened up a whole new world of competition. The do it yourself-ers, the people that wanted and needed are services can now go on the net and get all the info they need and if they have problems the co. have on line help and there are many forums like this to help out the home owner. The Internet has been the biggest obstacle to price ceilings for the green industry. And for the cutters the new home owner priced ZTR are are just starting to make in roads. It will be interesting to see where it all ends up in 20 yrs.