For flyers does black & white or color make a difference?

Discussion in 'Business Operations' started by Vikings, Sep 11, 2006.

  1. Vikings

    Vikings LawnSite Bronze Member
    from canada
    Messages: 1,657

    Or black with one color, 2 colors etc. I'm talking about plain old flyers.
  2. Lumberjack

    Lumberjack LawnSite Member
    Messages: 180

    Color catches the eye.

    Black is easier for most to read tho.
  3. ChadsLawn

    ChadsLawn LawnSite Bronze Member
    Messages: 1,110

    b/w fliers wont hurt your wallet as bad as colored.
  4. ALarsh

    ALarsh LawnSite Silver Member
    from Midwest
    Messages: 2,412

    I do full color and get great positive feedback. It sets you apart from the rest.
  5. dcramer

    dcramer LawnSite Member
    Messages: 13

    Try to do color!! It costs more but looks more professional
  6. CoupesCuts

    CoupesCuts LawnSite Member
    Messages: 207

    Use COLOR!!! Show people a GREEN Lawn on the postcard. BIG Difference.
  7. Lynden-Jeff

    Lynden-Jeff LawnSite Bronze Member
    Messages: 1,405

    Well out of these which is better:




    It makes a difference!
  8. Vikings

    Vikings LawnSite Bronze Member
    from canada
    Messages: 1,657

    How so? how successful were those postcards? did you also try black and white? Did colour get 2% calls and b&w get 1% or are you just saying It makes a difference because its prettier?
  9. Vikings

    Vikings LawnSite Bronze Member
    from canada
    Messages: 1,657

    I bought a colour laser printer to make my own door handles but for other types of flyers I'm sticking with B&W, much cheaper and 99% get thrown in the trash anyway. ofcourse it only takes a couple extra calls to pay for that extra colour hard to make a decision, my gut says black and white.
  10. texastonic

    texastonic LawnSite Member
    Messages: 2

    heres a good compromise and it has given me success. go for a full color business card. I don't do flyers, biz cards are more personal and you can put all the same essential information and graphics on a business card and it is less cluttered... just put your website address on your business card and put all your boring technical information on the website. if the potential customers are interested they will go to your website and get your info, if not biz cards are way cheaper than a whole flyer. I got 2500 full color both sides laminated whole nine yards cards for $120, passed them out and got about a 1 in 50 response and this was in a ridiculously competitive neighborhood

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