We have never advertised "FREE" estimates" Many of us do free estimates and that's up to each business owner. In our proposals, we build 1 hour in each one for the estimate. Of course if the customer does not accept our bid, then we've done it for "free". Just had a carpet installer and a door installer, each charge us $25 up front, to come up and measure for 2 different jobs at our home and I have no problem at all with that. If we accept their bids, the estimate is subtracted from the final bill. I;m not suggesting charging an upfront fee to provide an estimate, rather, I'm just curious how many of you, build the estimate fee into your bid?