This front cover title dealt with an interesting article. The 4th subtitle in the article was, "Know your renewal rates? For a maintenance based business, if your renewal rate is 80% or greater raise your prices for everyone. Don't underestimate the value of a good name.......... Comparing prices, my closest competitor (bonafide full time) is charging 10% less than I do. At the opposite extreme I am charging 30% more than some of the other companies. I am comfortable with my profit margin. Naturally I have between a 3% to 8% turnover each year depending on corporate relocates but always look at the lowest 10% performing jobs and raise their prices to acceptable levels thereby forcing an average of 5%-9% annual vacancy rate. What do you think I should do? Raise everyone's prices across the board or continue what has always been successful?