Okay so I was flamed awhile ago for pricing my basic lawn mowing for $5 per yard (for basic mowing), but I made a lot of money! I was constantly getting calls and up-sold so much stuff that I did really well. So I went out and bought all brand new equipment! NOTE: when you've seen my prices were $5, that doesn't mean people paid me $5. Out of advertising that, I might have done 2 yards for $5 and they were sweet old ladies who lived on a fixed income. I consider that just good deeds of helping people. I'm sure you've all mowed grass for people in the past for free as well... so please don't give me a hard time about that. So after I moved to this new location here in Tennessee with all my brand new equipment, I decided to start advertising at $30 for premium lawn mowing. So far I think I've landed 6 mowing jobs. I feel like I am losing money. My equipment is sitting around too much collecting dust. When I had that motivated ad blowing out that $5 basic, I was getting calls off the hook. I was getting paid more, because after they called for the $5 services, I talked the client into other services and I made really good money for time and efforts. And best of all, advertising was so much easier. Now I spending time posting on CL 3 or 4 times per day, handing out flyers like crazy, spreading flyers all over the area and cold approaching people when I see them outside. It's brutal. I know a lot of people here gave me a hard time for underbidding competitors, but at the end of the day, I was probably making more than the competitor just because when people see ads "I will mow your grass for $5", they loved it, even though I probably earned more than vets that have been around 15+ years. Is it time to go back to the $5 strategy? I am sick of not putting my equipment to use. I feel like I am losing money everyday as the summer burns away.