Golf advertising?

Discussion in 'Business Operations' started by drsogr, Jan 23, 2006.

  1. drsogr

    drsogr LawnSite Bronze Member
    Messages: 1,275

    Does anyone do any golf advertising? I don't personally golf, although I am supposed to go out sometime soon and give it a shot. Buy a friend of mine was telling me about advertising on score cards. I thought that it seamed like a good idea. As most of the people that I know that golf, have money, but don't like to get dirty.

    I also talked to the lady embroidering me some shirts and she told me that she can now put my logo on a golf ball! I was thinking of maybe using that for some kind of advertising, maybe in the golf club communities.

    What do you guys think?
  2. Jason Rose

    Jason Rose LawnSite Fanatic
    Messages: 5,858

    I think it's a good idea for sure! Heck I may check into that here as we have 3 golf courses.

    Balls are pretty expensive to be handing out... If you have some printed on maybe give them to your current clients or those you have done work for. Who knows, their lost ball in the rough could be found by a new potential customer!
  3. YardPro

    YardPro LawnSite Gold Member
    Messages: 3,570

    people who play gold are usually in the higher incomes and will usually be hiring out the yardwork ( so they can spend weekends golfing)..

    i began playing for my business and am now hooked....

    what you should do is get involved with thier tournaments, fundraisers... etc..
  4. ZT_Brandon

    ZT_Brandon LawnSite Member
    from Denver
    Messages: 10

    Here is an idea...

    Rent a list of known golfers, like subscribers to Golf Digest.

    Then, send them a Professional looking full color postcard, and play up on their interest in golf with a teasing headline. Like:

    "Now your lawn can be effortlessly Golf course green!"

    This would be a slightly more expensive marketing campaign, but think of the potential impact!

  5. MMLawn

    MMLawn LawnSite Gold Member
    Messages: 3,569

    Might be worth it might not. Why I say that. I have played literally thousands of rounds of golf both locally and all across this country and two other countries. I have even flown 3,000 miles each way just to play golf and I have never one time looked at the ads on a scorecard. Also while playing (unless they are a business owner/exec and thinking about advertising on a card themselves) I can promise you that no golfer is thinking about looking at the card for a lawn monkey or any other type of service. No, they are out there hacking and hoping for a hole in one or maybe even a par if they suck at the game. Never are they looking at the advertisers between shots. Then after the round unless someone plays an unusally great round they either just leave the scorecard on the cart steering wheel for the cart boys to dispose of or they throw it in a trash can on their way to the parking lot.....never to be seen but anyone by the trash man again.
  6. get rich

    get rich LawnSite Member
    Messages: 195

    Also you can approach them about donating some park bench with you logo for them to park their butts on , maybe couple around the practice greens or off to the side of tees. The local golfers will definetly look at it too sit on it. I know a lawncare company that advertises on park benches, i say your attacking the wrong market there. Bus riders wouldn't pay to hace the grass cut or anything, but everytime i drive by i always see it.....high visibility. Always wonder how much that cost him. It is inexpensive wood and metal park bench.Mabye five all round town with his logo and number for round 1000 bucks and what ever the city charges him if anything. Not bad i'd say, better than 5000 postcards i'd say. Maybe look for bus stops onthe right side of town with no bench and approach the city or make local alderman. But golf course benchs i like, if the private clubs would be interrested.
  7. Thistle

    Thistle LawnSite Member
    from Oregon
    Messages: 21

    There is a business called Bench Craft Company. They supply benches, scorecards and the giant map of the course. They supply the stuff to the golf course for free, and are paid for it by the advertisers. I advertise on the bottom of the map sign. My advertisement is about the size of a license plate and cost $350 for 2 years.
    I dont know weather or not it will help me get many jobs, but I take care of a bunch of homes along the course and am a friend of the owner so I figured what the heck.
    Ask whoever runs the course. They should point you in the right direction. Jesse Thistle
  8. drsogr

    drsogr LawnSite Bronze Member
    Messages: 1,275

    Yeah...there are so many different ways to advertise. I wish I could just afford to try them all!
  9. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Messages: 4,040

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    Hi drsogr,

    Something to think about is, who are these people golfing. Are they local? Or might they drive from areas where you wouldn't service? Could you ask the country club to provide you with some kind of idea where the members are from?

    Also maybe you could find out who else had done this kind of advertising and call them to find out what they thought of it.

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