I have read in other threads that when one advertises, a response rate of .2-.3% can be expected. I plan on advertising in a well-read newspaper pretty soon. The circulation is 500,000 on any given day. If I were to place a classified on 4 Sundays, a .2% response would be 4000 calls. I think this number is ridiculous and not at all real. 20-50 calls (for the month) seems more realistic. What have some of you experienced? The ad is in the "services listed" section of the classifieds.