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Good Marketing in 2010


LawnSite Senior Member
Fort Wayne, IN
Not exactly a marketing book but it can change your company... Good to Great by Jim Collins. Guerrilla Marketing is a good book if you have extremely limited funds and is more of a true marketing book. All Marketers are Liars is a good book also. Anything by Seth Godin is good. Branding is really where it is long term though, most of these are more geared toward branding and aligning your story with your company's strengths. If they are not in line all the money in the world spent "marketing" won't do much good long term.

Another seemingly odd book recommendation question is do you have more time or money?

Consistency and tracking is key also. Maybe not quite the list you were looking for but hopefully helpful.