Got this e-mail advertisement from EP Henry

Discussion in 'Hardscaping' started by DVS Hardscaper, Nov 11, 2013.

  1. DVS Hardscaper

    DVS Hardscaper LawnSite Fanatic
    Messages: 6,580

    "As the economy slowly starts to mend and the pressure of price-point selling eases, we find ourselves at a crossroads – pick up where we left off or head down a new path? I don’t believe staying in our comfort zone and echoing the traditional Hardscape practices is a prescription for growth. "Business as usual" is the business of the past.

    Our industry isn’t static, nor should it be. There are always new systems and products to be applied and mastered. Consumers' tastes aren’t static either. They are constantly changing and their wants and desires need to be met. There are increasingly difficult sites to solve that offer opportunities as well as challenges.

    To meet these challenges head-on and turn them into an engine for future growth will require reenergizing the creativity and vision that brought the industry this far and kept it moving forward.

    Meeting today’s challenges and preparing for future growth will require:
    • Cutting-edge products and services that offer new concept and design possibilities
    • Skilled craftsmen that can command a premium wage
    • A return to profitability based on our skilled labor and expertise
    • 21st century marketing tools
    What we are doing today is not enough to support the future. KEEP MOVING FORWARD with EP Henry. Get a sneak peek at The Future of Hardscaping at HES.

    It's Your Future - will you be there?

    Please join us…."

    "21st Century Marketing Tools"

    Hmmm......according to the Techo Showcase all you need is door hangers!

  2. alldayrj

    alldayrj LawnSite Gold Member
    Messages: 3,793

    You can be a bitter dude sometimes.
  3. DVS Hardscaper

    DVS Hardscaper LawnSite Fanatic
    Messages: 6,580

    nah, depends on your definition of "bitter".

    I think "hard core" would sum it up better!

    After 9-10 years of annual shin-digs consecutively focusing on door hangers - it becomes comical! But the shirts and jackets and food are appreciated.

    I bet you this year there will be very little talk about door hangers.....
  4. jmkr02

    jmkr02 LawnSite Senior Member
    Messages: 264

    I was told the local paver co was having training. I took the crew they showed us their new catalog websit and tv commercial. I was glad I paid my guys to go to it. Lunch was good and we got a t shirt and hat.
    Posted via Mobile Device
  5. PaperCutter

    PaperCutter LawnSite Bronze Member
    Messages: 1,996

    If you're relying on your paver supplier to tell you how to market you're screwed. Pete's a sales hunter, I'm a farmer, when he gets ramped up on something that's not my speed I either try and get a nugget of usefulness out of it or check my email.
  6. zedosix

    zedosix LawnSite Silver Member
    Messages: 2,665

    Door hangers are great in new neighborhoods, but in established areas, they already know who to trust. I remember going that method back when we started up. It was somewhat successful.
  7. DVS Hardscaper

    DVS Hardscaper LawnSite Fanatic
    Messages: 6,580

    I got an e-mail from Nicolock for their upcoming gig.

    Of the 3 manufacturers (Techo, Nicolock, & EP Hen) the Nicolock gig sounds the most appealing.
  8. jbailey52

    jbailey52 LawnSite Bronze Member
    Messages: 1,094

    But you will still be at all 3.......
    Happens to me every year, I'll say to my foreman, "why are we here? Next year we are not Comming" and here we sit the next year
    Posted via Mobile Device
  9. DVS Hardscaper

    DVS Hardscaper LawnSite Fanatic
    Messages: 6,580

    Nah, I have had enough of Techo's showcases. They're more geared for the start up contractor. 17 yrs of hardscaping and surviving (barely) the recession, rebounding stronger than ever - I think I know how to market and sell, wouldn't you agree? :)

    And the others are too far of a travel.

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