Grand Delusions, Gopher-preneur book of the month, Jul'05

Discussion in 'Business Operations' started by Team Gopher, Jul 5, 2005.

  1. Team Gopher

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    Gopher-preneur business book of the month, July '05,
    Grand Delusions: The Cosmic Career of John DeLorean
    by Hillel Levin


    Many of you may know the Delorean from the movie series, Back To The Future which starred Michael J. Fox. But did you know the person behind the car?

    John Zachary DeLorean was born on January 6, 1925 in Detroit, Michigan. In 1956 DeLorean accepted a $16,000 per year offer at Pontiac. Steadily moving up the ranks at Pontiac, he is credited for the success of the "first muscle car," for having designed the hotrod Pontiac GTO in the 1960s. He was rewarded with his 1965 promotion to head the entire Pontiac division.


    In April 1973, John DeLorean, a man who had become a media legend in his own time, shocked the automotive and business world by resigning a position that had put him only a step or two away from the presidency of General Motors. Having resigned, he declared his intention to build an "ethical" sports car-one that would be distinguished by its ageless style, its provisions for safety, and its durability. Thus the Delorean was born.


    Designed with a wedge-shaped front end and counterbalanced gull-wing doors, it stood out as a stylish rear-engine sports coupe. The car debuted in 1981; by 1983 financial difficulties doomed the company and it closed down after building fewer than 10,000 cars. During this time, DeLorean was arrested in 1982 and charged with smuggling cocaine to raise money, though he was later acquitted after accusing the government of entrapment.

    What a book. If you are interested in learning how one man was able to create a car company, this is a great book to read.

    Previous books of the month.

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