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Discussion in 'Starting a Lawn Care Business' started by mak2, Jan 5, 2006.

  1. mak2

    mak2 LawnSite Senior Member
    Messages: 380

    OK, I know I have been talking bout this since last summer, but....
    I started buisness in August of 2005. I have a 60" Hustler Z, just ordered a 36" Quick 36 super duty, snapper 21", sthil trimmer, Stihl backpack blower. I plan to buy stihl hedge trimmer and a backup string trimmer before spring. I have come throught the winter with 1 account left. I just collected from another account that had already asked me to mow next year, 8 weeks late. I will not mow her yard next year. My commercial account suffered from suprising turn of political events and someone else will be mowing it next year. I have a good job besides this but still have 3-4 days per week to mow. I plan to go to fertilizer class before spring. Todya is Jan 5. I tentivley plan to buy thousands of flyers and start passing out flyers in mid Feb. All you expereiced guys, what would you do next? I am anxious to get started, but perfer to learn from others mistakes. Thanks for the help.
  2. out4now

    out4now LawnSite Bronze Member
    from AZ
    Messages: 1,796

    Sounds like you are already started. Split the flyers into equal sections and target an area for a tighter route. You may have better success if you flyer an area regularly. They need to see your name a few times. You'd like a tigher route than a shotgun approach so limit the scope a little so you don't have to drive everywhere. Windshield time sucks gas and therefore $. Try direct mailers in a way that they won't get tossed on the comercail ones. Are you targeting commercials more or residentials? You may get less daily windsheild time with the commercials if they are big, but lose one and it hurts more. Are you running a yellow page ad? Do you have signage on your truck? Those will stimulate more than flyers will in the long run. Who is your IP provider? Most will include a free website no one uses. Set up a page and put that address on everything as well.
  3. mak2

    mak2 LawnSite Senior Member
    Messages: 380

    No yellow pages yet. if this year goes well next year. I plan to target residential at this point but will take what I can get. Thanks for the info.
  4. Reliable Lawns

    Reliable Lawns LawnSite Member
    Messages: 95

    I am a little confused, you stated that you came thru the winter with one account left. Are you saying you lost most of your accounts? If so, how many accounts did you lose and what do you feel is the reason? Besides that, it sounds like you are on the right track, just keep getting your name out, do quality work and word of mouth with take over. As for yellow pages, they do have their place, but here there is too many to count in there. I just keep signage in front of potential customers and word of mouth. This works for me, but then again, I really only keep approx 15 to 20 accounts per week.
    Best of Luck, you will get there.
  5. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Messages: 4,040

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    Hi mak2,

    Have you made up business cards too? Pass them out to everyone you know to get the word out you are in business.

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