I did a bid on a 1/2 acre lawn today. The owner wanted to get several bids. I wasn't really interested in the job, since my schedule is already full, but gave a bid because it is near an existing account. Mow, trim, edge and blow every visit. I bid the job at $27.50 per visit. That's about average for 1/2 acre in my area. The owner's jaw nearly hit the ground. He said the last guy bid $25 and the guy before him bid $18. The guy that bid $18 left a written estimate on his company letter head so I know the customer was telling the truth. He said he wanted me to do the job because he had heard that I'm reliable and do quality work, but....he wasn't going to pay $27.50 a week for lawn care. I explained that I cannot cut his grass for $18 and I didn't think that the other guy would be able to either. Needless to say I didn't get the account. But this is just another example of how ridiculous the pricing is getting here in Florida.