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Has any one used Post cards to solicite?

Discussion in 'Business Operations' started by sildoc, Sep 12, 2003.

  1. sildoc

    sildoc LawnSite Silver Member
    Messages: 2,925

    Just curious if anyone has use post cards to solicite for commercial and higher end communities?
    I have serched the web and have found some(cant remember where right now) for 33.33 for 250 of them. Ad a stamp for 23cents and you have an advertisment to specific customers for 37 cents. that is cheaper than a regular stamp to put on a letter.
    Trying new ideas for the upcoming year and would like feed back on this and others.
    thanks in advance.
     
  2. Team Gopher

    Team Gopher LawnSite Platinum Member
    from -
    Messages: 4,040

  3. MrBarefoot

    MrBarefoot LawnSite Senior Member
    Messages: 515

    I have used postcards, targeted at "known consumers of lawn service". By that I mean I get a list of addresses of people who already have a lawn service and then mail them a postcard with a coupon.

    I don't mail in large enough quantities to justify going bulk mail. So I spring for the $.23 stamp. My printing costs are about $.05 a postcard.

    We address them ourselves and then drop them of at the post office.
     
  4. MacLawnCo

    MacLawnCo LawnSite Bronze Member
    Messages: 1,847

    Barefoot,

    how have your responses been when doing the described method?
     
  5. tiedeman

    tiedeman LawnSite Fanatic
    from earth
    Messages: 8,745

    I have used postcards in the past, and not a very good response rate from them.

    Like I have said before, the best response rate is from referrals
     
  6. MrBarefoot

    MrBarefoot LawnSite Senior Member
    Messages: 515

    Good, over 10%. Retention of those customers is a little difficult since they tend to be the type to shop around and switch for slight savings.

    In my opinion, worth it in the short run.

    I will agree that referrals is a better source of sales.
     

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