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Just curious if anyone has use post cards to solicite for commercial and higher end communities?
I have serched the web and have found some(cant remember where right now) for 33.33 for 250 of them. Ad a stamp for 23cents and you have an advertisment to specific customers for 37 cents. that is cheaper than a regular stamp to put on a letter.
Trying new ideas for the upcoming year and would like feed back on this and others.
thanks in advance.
 

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Originally posted by sildoc
Just curious if anyone has use post cards to solicite for commercial and higher end communities? ...
I have used postcards, targeted at "known consumers of lawn service". By that I mean I get a list of addresses of people who already have a lawn service and then mail them a postcard with a coupon.

I don't mail in large enough quantities to justify going bulk mail. So I spring for the $.23 stamp. My printing costs are about $.05 a postcard.

We address them ourselves and then drop them of at the post office.
 

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I have used postcards in the past, and not a very good response rate from them.

Like I have said before, the best response rate is from referrals
 

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Originally posted by MacLawnCo
...how have your responses been when doing the described method?
Good, over 10%. Retention of those customers is a little difficult since they tend to be the type to shop around and switch for slight savings.

In my opinion, worth it in the short run.

I will agree that referrals is a better source of sales.
 
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