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I am sure there are other LCOs out there who use this form of advertising. I just am not sold on it yet. If you get a chance, ask around people you know where they would look for someone to perform lawn care. Give them a few choices in your informal survey and include searching on Google. I would bet most people would say yellow pages or flyers before they said Google. But that is just my view.
I think meeting people in your area and word of mouth is just the best way for a smaller service industry.
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I have had an account since April. I get a few hits on it, but not much. You only pay for the hits, which can range from 10 cent to a dollar depending on how much you are willing to spend a day. I have mine set up for a 10 mile radius to my personnal address, so only people in my area will see it.
I use it. And, it works for me. We only do pavers and retaining walls.
This year, I have gotten $250K worth of business using adwords and my website. Jobs have ranged from $35,000 to 6,000.00. They all add up.