i noticed one of my competitors in my area has 2 websites. both of these sites are on the top of google for lawn care in our area, they have pretty much the same content but different look. is there any advantages to this? I am considering getting a seperate domain with lawn care and my city in the address rather than the business name to host my wordpress blog, and make the blog "sponsored" by my business.. with links back to my business. I would keep the blog content with more useful information rather than sales pitches of course. bad idea?