I just wanted to share a funny story that happened recently. I sent out my renewals, with price increases. Get a call from one customer, who has been a great customer for the last 3 seasons now. He says I just wanted to let you know I am sending you my signed renewal back, and Im enclosing a check for 24 weeks paid in advace for mowing. No discounts, no incentive, I didnt even ask him for it. He just wanted to pay up early. I wish they were all like that, and he NEVER complains about price. One time he asked me how much to move a small pile of mulch for him. It was about a 15 minute job, I almost said I'd do it for nothing, but I quoted him $20. He says, how about $50, hands me the $50 and walks off. Now if that dont make you feel good... I dont know what will.