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Help with advertising

Discussion in 'Business Operations' started by mulchmaster, Mar 19, 2007.

  1. mulchmaster

    mulchmaster LawnSite Member
    from ohio
    Messages: 212

    Would someone help me out? I am sending out 3000 postcards in a day or so to my target neighborhoods. I would like to do somthing with the newspaper, just for the numbers. I know I will have a better call ratio with the post cards, but I feel that I need to run somthing with the paper. I would like to score some 60 -80 accounts this spring and feel this would be a good way. My prolbem is do I send a flyer insert, an ad in classifieds, or an regular ad in the paper?

    Thanks, Andrew
  2. Precision

    Precision LawnSite Silver Member
    Messages: 2,995

    unless your paper has a tiny circulation, you are broadcast advertising.
    Unless you want to be running all over, my suggestion is get some door hangers and prepare to do some serious walking.

    3000 postcards should generate 30-50 calls and between 5-15 accts depending on how good the postcard is and how cheap you are.

    inserts will be seen as they fall out on the floor. only problem is, the often get scooped right into the trash. They are also very expensive, so are regular ads.

    classifieds are cheap. But in my opinion smack of desperation or unlicensed contractors, but that is just a personal (and probably wrong) opinion. Some people have great success with them, or so it seems.
  3. mulchmaster

    mulchmaster LawnSite Member
    from ohio
    Messages: 212

    I just talked to the local newspaper, a small local paper you have to subscribe to, and it looks like the prices for a flyer insert aren't too bad. It sounds like $45 per 1000 and they provide the flyer. Has anyone done flyer inserts with any luck?

  4. smarino21

    smarino21 LawnSite Senior Member
    Messages: 345

    yea it did good. It paid for it self Plus more so thats all you can ask for.
  5. Raven386

    Raven386 LawnSite Silver Member
    from CT
    Messages: 2,169

    ive already gotten 5 calls from my website and i havent even put out doorhangers yet. just listed it in Yahoo Local.
  6. Raven386

    Raven386 LawnSite Silver Member
    from CT
    Messages: 2,169

    I did Yahoo Local's free one , and i think i come up 2nd or 3rd when you search Lawn Care in Stratford, CT

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