I just started my company, its called Luyts turf & home services and I am excited to do my first job. This person wants there gutters cleaned and wants there old lawn ripped out and sod put in. this is perfect for me but I am gonna need some advice on how to rip the lawn out and put the new one in. i know how to install sod and what to do there is the ripping out and adding soil so there new lawn grows nice. for estimating i was thinking i would charge them 3.25 a roll for the sod and for everything else the prep time and gutters charge 35 dollars an hour. Do i charge them for the rental of the machine that it will take to rip the old lawn out as well?