In this business price will beat quality most of the time. Everyone is looking for ways to cut expenses. Most of us here are really concerned with the lawn care industry and quality. Most customers(contractors included) grass cutting is way down on the list of priorities (about the same as the phone, cable, trash pickup, etc.) I'm sure this varies from customer to customer and different parts of the country. The Walmart parking lots are always full but there's always a niche market for quality. I bet they don't view or value quality lawn care in their minds like most of us do.