I am lost. I run a great business that is customer focused, advertisements are professionally made, my employees are uniformed, and I make it my goal to make sure each job is perfect even if I am going to lose money. On the flip side of that I have an acquaintance in this industry that does great work but he doesn't advertise at all except for the markings on his truck and he is pulling high value customers like large dealerships, restaurants and country music artist. (We are in the south of Nashville are). Is there some secret way of advertising to the extremely wealthy that I don't know about or has he just ended up in the right place at the right time?