Hey Rob, Getting licensed for next season is definitely in my plans. I'll admit I got turned off to treatments over the years. I used to be licensed at my old job, I just got tired of all the customers who didn't water and would call 2 weeks later with the typical "the lawn doesn't look any better now than before" complaints. I'd go to check it out and still see fertilizer granules everywhere. Part of the problem is people don't want to think about their lawns. That's why they hire us. Unless they are irrigated they tend to not pull out the ol' hose and sprinkler, and they blame us for not getting any results. And every customer seems to have some horror story about an LCO not putting anything down and leaving a bill for service. All you can do is be knowledgeable about the service you're providing, and stress the importance of watering to activate the chemicals.