I am interested in what you all feel the 'industry standard' is for hourly income. Also if anyone will speak about what their goal rate is, where you are currently and how you might get to a higher hourly rate. We are just starting out and would be grateful for some feedback. Note: We were thinking $60.00 per hour would be our goal. We're finding 'the devil is in the detail' (edging/trimming and getting our customers initial cut to am impressive standard takes extra time. ie: the lawn is overgrown! It seems to be a catch-22 but if the lawn is 'prepped' for the start of the season the extra time might just be a great investment for a weekly paying customer. we Canadian, maybe we are being too nice?