Well Put!!!! There are some guys on this site that know it all???? I guess I am not one of the lucky ones either! On a serious note, I am in the same boat as many. Worrying about loosing some customers in this tough economy by raising prices. I am considering 10% as I have not raised any prices in 3 years and my over head has been hammered. My thought is to send out letters right as the weather changes this spring requesting (not demanding) a price increase with some supporting reasons. EX. profesional crews, FUEL increase, insurance etc.... My feeling is that I will retain most, if not all of my customers. I have never tried to rake any of my customers, but I/WE can not stay in business w/o being proffitable! Any thoughts on this aproach?