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1. How much do you want to pay yourself / employee
2. Avg. cost to run machines / blower, mower, etc.
3. Dumping charge
I usually charge about $45.00 /hr and figure out how many hours it's gonna take, then tell customer the total. I never explain to the customer the price per hour ( they just don't understand man hours ) They see a total instead of what your making per hour.
Locutus gave you good advice...ALWAYS inflate the estimate after you've seen the property because nearly ALWAYS, cleanups take longer than you think they will. 30% is a good number to use.
Suggest you dont give your hourly rate as most people don;t think guys with tarps, rakes etc, should be making anyway near what we have to charge per man hour. We usually use a low to high price range ...and have never quoted by the hour.
I agree with the statement here about price hagglers. I am new to the lawn care business and advertized a price of $50 to MOW and EDGE. The average sized yard in my town. ($20 front, $20 back, $10 ally). Then people are refusing to pay when I don't remove the accumulated trash and leaves from the side of their houses, or trim bushes and prune trees saying the job is unfinished. I basically tell them thats not included in the cost of mowing and edging and they act like thats me getting an attitude. I am already being more then fair with my pricing then they try to demand more then what I intended to offer.
I will just have to advertize a cleaning service along with the mowing ad to make it clear they are two seperate services. People try to cop an attitude with me saying you are never going to be successful leaving jobs 1/2 done. I finally got little peaved with one lady that kept contacting me to come finish the job and told her I would never be successful trying to satisfy clients that want to keep me busy for 4 hours so I'm making somewhere around $10 an hour while paying for bags, gas, ECT. If I was paying help I would be working on these people yards at a loss. People think you need them and starting out you feel like you do, but then you realize better clients will come and you just cull the bad ones.
Honestly I have juat compleatly stoppes dealing with people that feel the need to call and chat about all the things they want done to their yard. If it takes more then texting, "Are you avaliable to mow my yard?", to explain what you need then you are to high maintance of a client for me. LOL.