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How do I reasearch my market?

Discussion in 'Starting a Lawn Care Business' started by jcollin, Dec 11, 2011.

  1. jcollin

    jcollin LawnSite Member
    Messages: 10

    Im puting my business plan together and Im trying to figure out how or where I do my market reasearch. Ive tried just typing in market research and my zip code but all Ive come up with is stuff I have to pay for. How did some of you do it?
     
  2. 32vld

    32vld LawnSite Gold Member
    Messages: 3,983

    Ask people you know that have someone cutting their lawns what they pay.

    Check adds on craigslist.

    When you get a flyer on your house ask them to give you a quote.

    Ask you parents, siblings to get a quote the same way. Aunt Uncle GP.
    Then if married the same market research can be done by her family.
     
  3. clc000

    clc000 LawnSite Member
    Messages: 10

    Everything 32vld said is solid advice. I would add looking at websites like city-data.com that give demographic data. Look at metrics like median income and average home price to find quality areas to focus your marketing. Remember that the highest income customers can be hard for new or smaller companies to land so you may want to center your efforts on upper-middle class neighborhoods. Also, I would drive around and see which neighborhoods look promising.
     
  4. GMLC

    GMLC LawnSite Platinum Member
    Messages: 4,345

    Believe it or not the best market research I have found is through local newspapers. They have all kinds of info on the town they are in and all surrounding towns. Info like average age, income, family size, number of homes etc. etc. I advertise in a few local papers and they provide me all this info for free. Here is an example.

    http://www.amherstcitizen.com/files/MEDIAkit/ACitzn_Demog_Map.pdf
     
    Last edited: Dec 12, 2011
  5. jcollin

    jcollin LawnSite Member
    Messages: 10

    Thanks guys this all def. helped
     
  6. NEW CITY LAWN CARE LLC

    NEW CITY LAWN CARE LLC LawnSite Bronze Member
    Messages: 1,271

  7. Greenbeast

    Greenbeast LawnSite Member
    Messages: 23

  8. Dr.NewEarth

    Dr.NewEarth LawnSite Bronze Member
    Messages: 1,476

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