How do I reasearch my market?

jcollin

LawnSite Member
Location
Torrington ,CT
Im puting my business plan together and Im trying to figure out how or where I do my market reasearch. Ive tried just typing in market research and my zip code but all Ive come up with is stuff I have to pay for. How did some of you do it?
 

32vld

LawnSite Gold Member
Location
Long Island, NY
Ask people you know that have someone cutting their lawns what they pay.

Check adds on craigslist.

When you get a flyer on your house ask them to give you a quote.

Ask you parents, siblings to get a quote the same way. Aunt Uncle GP.
Then if married the same market research can be done by her family.
 

clc000

LawnSite Member
Location
AA County, MD
Everything 32vld said is solid advice. I would add looking at websites like city-data.com that give demographic data. Look at metrics like median income and average home price to find quality areas to focus your marketing. Remember that the highest income customers can be hard for new or smaller companies to land so you may want to center your efforts on upper-middle class neighborhoods. Also, I would drive around and see which neighborhoods look promising.
 

GMLC

LawnSite Platinum Member
Location
New Hampshire
Believe it or not the best market research I have found is through local newspapers. They have all kinds of info on the town they are in and all surrounding towns. Info like average age, income, family size, number of homes etc. etc. I advertise in a few local papers and they provide me all this info for free. Here is an example.

http://www.amherstcitizen.com/files/MEDIAkit/ACitzn_Demog_Map.pdf
 
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