How do you give a senior's discount without losing money?

billc

LawnSite Member
Location
Rochester, NY
I'm just starting out, and a pastor at our church asked if we'd be willing to give a senior's discount. I've heard others on Lawnsite say they give such a discount but I wonder how to do so and avoid losing money or shady practice:

Losing money - I figure I need to make about $33/hour to cover expenses, income, etc. I'll charge $35 to build in a little fudge factor. If I calculate I should charge Grandpa $35 before the discount, then take 10% off, I'm making $31.50 - under what I need. (I recognize if I do this work faster than estimated, I can actually make the $35 or more.)

Shady practice - This means artificially raising the price before discounting it and ending up at my normal rate.

How do you offer a senior discount? A percentage off? A couple free cuts during the season?

Thanks!!
 

mtdman

LawnSite Gold Member
Location
A2, Michigan
I don't give one. I get plenty of work without one. BUT, if you are really into it, it's not a bad way of getting new customers. Older people if they like you will give you good word of mouth to their friends. I am assuming part of that $33 is profit to you? If so, your profit now will take the hit. Taking a hit on your profit now might lead to higher volume later on. And you can always raise rates later on once you've got the volume you want, to get to that $33 rate.
 

Trevors Lawn Care

LawnSite Bronze Member
cant say i have ever had anyone ask about one, and wouldnt give one if they did. I would explain that my prices all reflect a senior discount to stay competitive enough to get jobs compared to some other guys.
 

qualitylandscaping

LawnSite Bronze Member
Shady practice - This means artificially raising the price before discounting it and ending up at my normal rate.


What they don't know what hurt them.. Unless they are on a very tight budget (and I can tell), no senior discount for real, just implied..
 

bobbygedd

LawnSite Fanatic
Location
NJ
it's almost impossible to work for seniors at all, without losing money.
 

terracare

LawnSite Senior Member
Location
Northern Indiana
We don't usually do any work for seniors. There are exceptions, however

We do condo complexes which attract older crowds, and we will also do work for the high income seniors. Most all other seniors expect us to work for next to nothing.

Todd
 

sgtgm5

LawnSite Member
Location
West Haven, CT
I hate to say this, But seniors seem to be the worst of them all. I HAVE SOME THAT ARE GREAT BUT THE REST, fORGET ABOUT IT,. I really feel bad to say that but for me its been an up hill battle.
 

A1 Grass

LawnSite Senior Member
Easy.... don't.
 

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