How do you insert yellow page listings?

Discussion in 'Business Operations' started by Bay de Noc Lawn Car, Dec 9, 2005.

  1. Bay de Noc Lawn Car

    Bay de Noc Lawn Car LawnSite Member
    Messages: 161

    ....I know I need to meet with a advertising agent that sells the adds. My question is who do I list with? (there are three yellow pages here) ....Is it possible to get a listing in each without getting charged an arm and two and a half legs?

    Is there a common agent?

  2. lawnman_scott

    lawnman_scott LawnSite Fanatic
    Messages: 7,547

    No go with the big one. Verizon, ect. Whatever the phone co there is, thats the one. These other small companies are ripoffs. Go with the one you use, and the rate will vary depending on the amount of books delivered, or the population.
  3. Bay de Noc Lawn Car

    Bay de Noc Lawn Car LawnSite Member
    Messages: 161

    Thanks. The two big ones here are SBC and Yellow book. I am not sure which one is bigger.
  4. cochino12

    cochino12 LawnSite Senior Member
    Messages: 319

    I think in your area SBC is bigger, but dont waste money on just a listing. Think of a listing as applying for a job with only your name and number on your resume. If you dont have the $$ for a REAL presence in the book your money will be better spent on another avenue of advertising. Good luck
  5. walker-talker

    walker-talker LawnSite Platinum Member
    from Midwest
    Messages: 4,771

    I have gone with the Yellow Book the past few years and it hasn't done much. I went with them because it's always been cheaper. I added listing in the bigger one....SBC and received 3X as many calls as I do from Yellow Book in the fall. I can't wait to see what kind of response I get next spring. Oh, by the way, for the same sized ad, SBC was $4 cheaper per month....which is a first.
  6. rbriggs

    rbriggs LawnSite Member
    Messages: 106

    I know many of you had had good ROI with your yellow page ads. I can say honestlty that we've had very poor luck with yellow page advertising. Maybe its the field we are in.
  7. Jpocket

    Jpocket LawnSite Silver Member
    Messages: 2,281

    I think if nothing else the Yellow pages adds credibility to your business, when people see you right next to the big boys of your area, it's makes you look better than not being there at all.

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