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How do you price your Aerating

Discussion in 'Turf Renovation' started by Snyder's Lawn Inc, Mar 22, 2012.

  1. appalachianoutdoors

    appalachianoutdoors LawnSite Senior Member
    Messages: 359

    Equipment matters to the extent that it determines whether you are doing a quality job or just making crop circles in your customers yards. Price does matter and everyone sets their but but if someone is aerating just to make some money and not as some part of a comprehensive lawn maintenance program, then the customer is just wasting their money. :usflag:
  2. Brown & Co.

    Brown & Co. LawnSite Member
    Messages: 134

    I would charge $55min to pull it off the trailer. And then I just charge my hourly rate for how ever long it takes me. I dont bill hourly just figure my quotes that way.
  3. WHIPPLE5.7

    WHIPPLE5.7 LawnSite Senior Member
    Messages: 958

    Let me just tell you how f#$king stupid most homeowners are here in Montana. I've been advertising in the papers and passing door hangers for weeks advertising aerating starting $40. The phone is dead silent. The rental shop rents 20 year old aerators with tines that have been worn out for more than 5 years for $36 for 2 hours and it has to braught back full of gas. They have homeowners waiting in the parking lot for one to get back they are so busy with them:hammerhead::hammerhead::hammerhead:. Why are people so stupid:confused:. Drive a couple miles to the rental store, stand in the parking lot waiting for an hour for a wore out machine, you and a rental employee lift it into your pickup with no ramp. Then you get home and have to bug neighbors to help unload it and reload it, top it off with gas, and drive it back the rental store. Considering they could hire me for less and sit on their deck and watch while drinking beer these people are beyond stupid.
  4. sven1277

    sven1277 LawnSite Senior Member
    Messages: 681

    Hey Whipple, maybe you should advertise in those parking lots.
  5. sven1277

    sven1277 LawnSite Senior Member
    Messages: 681

    I charge about 3x the cost to mow a property. This seems to work out well. I have a lesco 3pt unit 42" mounted on a kubota b series tractor.
  6. Exact Rototilling

    Exact Rototilling LawnSite Fanatic
    Messages: 5,378

    Okay just a little bit of a vent here. A few years ago I saw this competitor advertise in the paper for $29.95 aeration. I forgot the square footage probably 3-5k with a loss leader of weed and fert. Now one of my PITA lawn clients [about 2 clicks from getting dropped told me this guy aerates her neighbors lawn for $35. I aerated my clients lawn for $65-68 last Fall with my Plugr 850 with noticeably more plugs than her neighbor who had his done for $35.

    Okay due to low baller market forces here my super small lawn rate with my lawn solutions machine is $35. Basically a min stop fee I don’t really base on square footage, front yard or tiny small area only.

    Plugr 850 with 50%-130% more plugs in a single pass $45 min stop fee for a tiny lawn. Typical is $55-$75 smaller residential. Once the price goes over $70 people resist.

    I do know for a fact that becoming a licensed applicator will help me stay in business. Then again I see the prices on beat down weed and feed liquid aps in my area and then I wonder....?


  7. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Messages: 7,961

    He is charging $239 for 5 apps and one aeration. Seems on the low side but who knows what is in his tank.

    I think the big guys charge for 9 apps and give away the aeration. I see ad's saying 19 or 29 but I am sure that is just a basic fert. Plus they do get contracts with automatic debits.

    Change your marketing some and focus on the extra plugs. Competition will always exist.
  8. sildoc

    sildoc LawnSite Silver Member
    Messages: 2,925

    I check in here on occasion and find it interesting. To be honest as a business person you get the most you possibly can for any said service or product. Soooooo If you can only get 40 for 10 acres that is the going price or if you can get 100 for 5k that is the going price.

    Aeration is a niche market. Either you jump in head first or you just tread water with a few you get.

    Here we have some pretty heavy competition with a large national company, won't say their name (true something), but we are forced to keep competitive with them. Their normal charge is around 109 this year for aeration, however if they are putting out fliers they will be down in the 40's on some properties.
    We basically start out at 35 for 2000sqft and add 5 per additional k. We also up sell double aeration at 1.5x the cost of single, lime, overseed, and other services I won't mention.
    I ordered the Lawn solutions machine last year and am getting ready to buy another exmark this year. I have put well over 500 hours on the LS machine we bought last spring. I can tell you I would never buy another machine for the small residential lawns we have here. Maybe turfco but would have to try one out. Aeration is well over half of our gross for the year and we push it hard. Like I said before it is a head first or tread water niche.
    I do wish I could get the 50-100 dollar aeration but most average 40-45. It really doesn't matter as I make twice or more than just mowing with aeration added.
  9. Snyder's Lawn Inc

    Snyder's Lawn Inc LawnSite Platinum Member
    Messages: 4,530

    Here I got under bid on Lawn treatments on lawn He plug for free I do the house next door and there To do the 2 step weed/feed
    The ppl next door came over as I was done ask me look at there lawn Told me the guy weed/feed there lawn week ago
    So I look it was dark green with lots weeds in it
    I ask how He put down with a spreader dry w/f I ask he do it when it was wet They said no All I could do LOL I ask how much he charged them It was same price as one bag of w/f And lawn was 20k I told them to watch next time see how much he puts on I left went down street do another lawn and the ppl came down ask me come back spray there lawn Said ok Sign my Contact
  10. Duekster

    Duekster LawnSite Fanatic
    from DFW, TX
    Messages: 7,961

    You gotta love it. Bad enough when homeowners see weeds grow after W/F because they can not follow instructions

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